The concept of Hooters

We have analysed the concept of Hooters

Location
The 450 Hooters Restaurants are located in many different city's all over the United States and other countries over the world. In total, 43 states have a Hooters' Restaurant and most of them are located in the eastern states .

Target group
Hooters does not aim at one specific target group. the franchise brings in a vast variety of clients.
that differ per outlet for example: the outlet in Tempe mostly attracts students from the NAU, while the outlet in downtown Phoenix attracts mostly business people during lunch and sportfans in the evenings.
Hooters says that they do not chose their target group, their target groups chose them.


Formula
the formula of Hooters is based on four main principles namely: nice atmosphere,good food,cold beer,hot waitresses.
in the last 25 years of the existence of the concept these four charactaristics haven't changed, and won't change because Hooters thoughts are to never change a winning team. And they want all the outlets to be recognisable to their costumers,therefore the interior and charactartics are the same in every Hooters restaurant.