The concept of Hooters

We have analysed the concept of Hooters

Location
The 450 Hooters Restaurants are located in many different city's all over the United States and other countries over the world. In total, 43 states have a Hooters' Restaurant and most of them are located in the eastern states .

Target group
Hooters does not aim at one specific target group. the franchise brings in a vast variety of clients.
that differ per outlet for example: the outlet in Tempe mostly attracts students from the NAU, while the outlet in downtown Phoenix attracts mostly business people during lunch and sportfans in the evenings.
Hooters says that they do not chose their target group, their target groups chose them.


Formula
the formula of Hooters is based on four main principles namely: nice atmosphere,good food,cold beer,hot waitresses.
in the last 25 years of the existence of the concept these four charactaristics haven't changed, and won't change because Hooters thoughts are to never change a winning team. And they want all the outlets to be recognisable to their costumers,therefore the interior and charactartics are the same in every Hooters restaurant.

History of Hooters

In 1983 six businessmen opened the first Hooters in Clearwater, Florida. The group known as the Hooters Six were immediately indicted for impersonating restaurateurs. While the charges were later dismissed the stigma lingers today. Through the years Hooters has grown into a huge international succes with restaurants dotting the globe. And even adding a Casino, Golf Tour, Calendar and Magazine to its credit.



With all of this success one might think Hooters would lose sight of its humble beginnings. On the contrary, they intend to keep dancing with the ways that brought them prosperity. For they know the most important thing is good food and cold beer, server by a beautiful Hooter Girl. They are confident people will enjoy there special brand of food and fun. After all... Hooters Make You Happy!!

Hooters

Hooters

Hello everybody,

This blog is made by The Hooters Group and exist out of four members:

-Bart Cremers, 20 years, 3rd year Logistics

-Fedor van Iperen, 19 years, 3rd year Logistics

-Albert van Stam, 22 years, 3rd year Logistics

-Rick Verwijmeren, 21 years, 3rd year ITMC

The concept we have chosen is Hooters (http://hooters.com). We have seen and heard a lot about Hooters in tv series and movies like American Pie and Big Daddy. Hooters is a sporty restaurant where usual food as hamburgers, sandwiches and chickenwings are served by good looking girls.

The main reason why we took this concept is that we want to experience Hooters in real life. In Holland it is not possible to visit a Hooter's restaurant, but in the USA are there plenty of them. We are going to investigate to see if it is possible for the concept of 'Hooters' to start in The Netherlands.

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Hallo,

Add hier de dingen te doen!

HALLO